Local Voices
New Rochelle Small Business Spotlight: Risk Block Insurance Agency
Our small business series shines a light on local business owners in the community.

Editor’s Note: Patch is re-running this Small Business Voices profile in case you missed it the first time around.
Written by WENDY ANN MITCHELL (Patch Staff)
Every local business has a story worth sharing with the community. And that’s the belief behind this exciting series — to shine the spotlight on all our favorite local businesses, and to learn a little about the ones we may not know that well.
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Business: Risk Block Insurance Agency
Owners: William Dai (Liam)
Website: www.riskblock.com
Address 277 North Ave, Ste 303, New Rochelle, NY 10801
How did you come up with the name? I wanted something to do with insurance and protection from risk. I was brainstorming names that i could use that is easy to remember and can become a brand name. Also to try an appeal to the modern day consumers.
Find out what's happening in New Rochellefor free with the latest updates from Patch.
Why start a business in this town? I am thinking about moving to New Rochelle and also New Rochelle had a very diverse community of modern day consumers.
What business are you in? Insurance for home and businesses
What’s the most difficult challenge you’ve faced as a business owner? I think time management would be the most difficult challenge for me. I wear all the hats and i have to make split minute decision on what is important and what is not. Every day is a struggle to make sure i am doing the right things that will grow the company.
What’s been your proudest achievement since opening? The proudest achievement would be getting an Erie Insurance as a partner of my agency to support and help me grow my business. It is an very long and tough process but i made the cut and now i am a proud erie insurance agency.
How does your business give back to the community? I am scheduling time with Habitats for Humanity to help out with volunteer work and to make safer roads for people to visit New Rochelle. I am part of of the chamber of commerce to see what i can do to help create a downtown where business thrives. I am constantly looking for opportunities to give back to the community when possible.
Would you like to see your small business showcased in this series? Email wendy.mitchell@patch.com.
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