Who's Who On The Nyack Business Thank-You Poster

NYACK, NY — Nyack is an aberration in a time when brick-and-mortar retail has disappeared from many small towns.

The village is home to more than 100 small businesses — all located within a walkable, family-friendly space of just over one square mile.

All are grateful for the support they enjoy from loyal customers and new visitors. Now 44 of them have helped create a thank-you note to their customers and the community at large features 44 business owners. SEE: Nyack's Small Businesses Deliver Big Thank You To Customers

The Nyack Chamber of Commerce compiled some of their stories of the pandemic, told in their own words. Patch is featuring each.

Today, meet Gena Lisanti.

Genalisa Boutique
17 North Broadway
Established 2009
Owner: Gena Lisanti

“After years of eyeing Nyack as a location for growing a business, I set up shop in the center of the village 13 years ago and have enjoyed great success. Custom lingerie, central to my business model, at first seemed problematic during the pandemic. But thanks to satisfied customers and word of mouth referrals, my phone continued to ring for fittings, which I was able to do virtually with pick-up and drop-off deliveries – a lifeline when we were shut.

With that experience, I'm now able to continue remote service for out-of-towners referred to me, all while revitalizing my local in-shop business. So my way of doing business has actually improved as a result of the pandemic – thanks in large part to my customers.”