Be a Hero: Shop the Summer Harvest This Saturday!

Summer heat can test everyone, and especially our farmers, whether they're helping herds to stay hydrated, keeping up with harvests super-charged by the weather, or accomplishing tasks like haying hundreds of acres between storms. Unpredictable Saturday forecasts can affect attendance and the market day revenue farmers depend on. In Pleasantville we know our producers personally, so many of you may already be aware July has asked a lot of these dedicated vendors.

This Saturday a beautiful 74° start is predicted. So we have a perfect day to CELEBRATE the dedication of our farmers and the bountiful summer harvest they created.

Please do your menu planning now, try to include the highest % of regionally grown items you can, and arrive Saturday to shop from an incredible, diverse harvest of fruits, veggies, and dairy items. Show our producers that the community supports their hot weather efforts to bring healthy foods to the Village. You redeem their efforts with each purchase, and doing good never tasted so good!

While shopping you and your family can also enjoy fun events planned for Saturday including yoga for kids with Ms. Callie, a performance by The Porch Brothers, and a first-ever visit by Family Services of Westchester's Community Mental Health team. (Event details and times are further down this newsletter).

See you at the Market!

WHO'S IN THIS WEEK?

View our Map of the Market to see where all vendors visiting this Saturday will be located in the marketplace.

In addition to Weekly vendors, the following Rotation vendors will also be in this Saturday:

• 3×3 Kitchen Provisions
• Hells Onions
• Noble Pies
• River Valley Community Grains
• Spirits Lab
• The Cracker Workshop
• Whitecliff Vineyards

Lead Sponsor Northwell Health Tip:

With fruits in season now, note the following tip for a fruit and vegetable wash from author Suzy Scherr's book The Apple Cider Vinegar Companion: "Fill a clean sink halfway with lukewarm water and add 1 cup of apple cider vinegar. Add your fruit and/or vegetables and soak items for about 10 minutes (less time for fragile berries - 2-5 minutes is fine)". Brought to you by Northern Westchester and Phelps, your local Northwell hospitals.

EVENTS AT THE MARKET

Community Tent:

9:00am - 12:00pm

Our Community Tent Sponsor Patty Anker and her A-Team will share info on Village activities and the latest on the local housing market. And you can sign up for a free Village Walking Tour by emailing TheATeaminRealEstate@gmail.com.

Market Sprouts Kids Event:

9:30am - 11:00am

Saturday the Ms. Callie is visiting to help kids enjoy a youth yoga activity. Our Market Sprouts Kids events are made possible thanks to generous support from our Sponsor Kiwi Country Day Camp.

Music Series Performance:

10:30am - 12:30pm

We’re excited to welcome back The Porch Brothers to our Saturday stage. This acoustic duo will have you swaying to the rhythm of their retro-style Americana tunes. Our Music Series performances are made possible thanks to generous support from our Sponsor the Jacob Burns Film Center.

MARKET DETAILS

DOGS & PETS?

For the health and safety of our shoppers, please note that the Village of Pleasantville and Market operator, Foodchester, Inc., run the Pleasantville Farmers Market as a pet-free environment.

PREORDERS?

All our vendors offer products for WALK UP purchases. A few vendors have also set up their own methods for shoppers to be able to preorder products. That information is listed below (and the same information can be found anytime on our website by clicking here).

Baked Goods:

Bobolink Dairy and Bakehouse

https://www.cowsoutside.com/s/shop

Specialty Foods:

Trotta Foods

https://www.trottafoods.com/s/order

Bombay Chutney Company

(visiting 7/13 & 7/27 this month)

https://www.bombaychutneyco.com/

Dairy:

Bobolink Dairy and Bakehouse

https://www.cowsoutside.com/s/shop

Edgwick Farm

https://edgwickfarm.square.site/

Herbs and Spices:

Spice Revolution

text 914-279-0077

Visit Pleasantville Farmers Market and double your SNAP dollars! The Pleasantville Farmers Market happily accepts SNAP/EBT benefits -- and now you can double your SNAP dollars (up to $40) thanks to a generous grant from our local hospitals, Phelps Hospital and Northern Westchester Hospital, both part of the Market's Lead Sponsor Northwell Health. Simply bring your SNAP card to the Managers Tent at the entrance to the Market where we can swipe your card to exchange the amount of benefits you wish to use as $1 or $5 SNAP Market coins. For every dollar you redeem (up to $40), you will receive two dollars in SNAP Market coins. These coins are accepted at any Market vendor displaying our green SNAP signage.

PARKING?

Pleasantville's Memorial Plaza parking lot is FREE between 8am - 1pm. After 1pm the parking lot requires payment for any cars present. Note that all street parking locations still require payment on Saturdays at all times. The Village's Pango smartphone app and two pay stations are available to make payment. For additional free parking options get to know the "hidden parking lots of P'ville" (5 out of 7 lots are free) by clicking here.

VENDOR HIGHLIGHTS

Mimomex Farm is arriving all July with greens used in Mexican cooking including papalo, purslane, and epazote. They also have bags of fresh squash blossoms. Shoppers noted these are great fried with a bit of Trotta's mozzarella inside. Trotta's team says they enjoy using Edgwick's ri-goat-ta as a filling. Mimomex's growers suggest the traditional addition of some chopped epazote with the cheese, then to place all inside a corn tortilla before frying. This week gather some blossoms, fill with your choice of cheese and herbs (we used Little Seed's tarragon), then lightly batter in a mix of flour and water (or mozz brine),

then fry up to a delicious crisp, and enjoy! Other ideas: use Buddhapesto as a dipping sauce for your fried blossoms, or or click here to learn how to create a classic pasta with zucchini blossoms. The Market is where we learn and share, heading home to try out new ideas.

Cold wine and tasty cheese! Whitecliff Vineyards will bring a lineup of hot weather wine -- white, rosé, and a couple of chillable reds -- perfect for the selection of artisanal cheeses at the Market.

Our spice specialist Linzi of Spice Revolution is highlighting a return of the beloved summer spice mix Habanero & Honey! With the perfect combo of spicy and sweet, this spice mix is excellent on new potatoes, mushrooms, squash, onions, pork, chicken, beef, and fish. This weekend Linzi will also have buttermilk panna cotta, made with Bobolink dairy buttermilk and Gajeski's super sweet blueberries.

Edgwick Farm has two new summer seasonal pairings with its soft goat cheese: Red Raspberry (sweet) and Basil Pesto (savory). Try a taste at their market table this week.

Strudel House in in weekly with savory and sweet strudels. Stop by to see what they have baked from a menu of seasonal fruits and veggies.

Kyle of Maple View Farm says this is the week to enjoy all the summer favorites, including cucumbers, summer squash, eggplant, cherry tomatoes, and heirloom tomatoes. The farm also has baby carrots, head lettuces, and washed salad greens.

Red Barn Bakery will have Organic pies, blueberry or apple. They are also highlighting hand pies made with strawberry and cherries. Seeking savory treats? They also have hand pies made with rainbow chard, Shitaki, and leeks!

Little Seed Gardens is reaching peak tomato! Stop by to gather yours, along with some perfect baby squash, crisp greens, and excellent new potatoes.

Spirits Lab makes their visit for July this Saturday with their exciting line of distilled items and premixed cocktails.

Thirsty but on the go? Teagevity has their red iced teas readty as Tea2go each Saturday -- ice cold, brewed to perfection.

Wright's Farm has fresh peaches, blueberries, raspberries, blue plums, raspberries, and fantastic string beans.

Hilly Acres Farm will arrive with a full line of pork, beef, chicken and fresh brown eggs ($6/dozen). They will offer a discount on sirloin tip steaks and fresh andouille sausage this week.

IN THE COMMUNITY:

Pleasantville Community Blood Drive

Pleasantville Fire House

Thursday, July 25, 1:00pm - 7:00pm

Blood inventories are low so the Pleasantville Fire Department and Volunteer Ambulance Corps are teaming up to sponsor a drive Thursday, July 25 at the Pleasantville Fire Department, 75 Washington Avenue, Pleasantville. Walk-ins are welcome but registration is appreciated. To register click here or call 800-933-2566.

Shop Local:

The Pleasantville Chamber of Commerce can help you stay connected to the small businesses that make Pleasantville such a wonderful place to visit and to live. Check out the Pleasantville Chamber of Commerce website for a full member directory, an event calendar, and a feature to help find parking spots when visiting.