'Reimagined' Alive On 25 Back In Downtown Riverhead

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RIVERHEAD, NY — One of Riverhead's most anticipated events of the summer returns Friday: "Alive on 25" is back with two nights of live music, street entertainment, and community spirit.

The event takes place on Friday, July 18 and Friday, August 1 in downtown Riverhead.

"Now reimagined for 2025, this free block party highlights the best of local talent, businesses, and culture," organizers said.

This year’s festival places a "bold focus" on local music, downtown businesses, and fresh experiences— from a fireworks spectacular to live wrestling in the streets, interactive art, and a new Downtown Crawl. There will be a social media photo challenge, with all info being posted on the event's website.

"Alive on 25 was always about celebrating Riverhead — but this year, we’ve taken it a step further," said Diane Tucci, event producer and original team member. "We’ve reimagined the experience to highlight what’s best about our community: its talent, energy, and creative spirit. So it’s a little bit of what you would think to expect and a little bit new. It was time to change things up a bit."

Riverhead Town Councilwoman Joann Waski added: "We’re incredibly excited about what we’ve planned for 2025. It’s a fresh take on Alive on 25 — more music, more local involvement, and something for everyone. Riverhead’s downtown is the place to be this summer."

Friday, July 18: Event Timeline

4 p.m. to midnight – Downtown Crawl

Featuring drink specials, local music, pop-up experiences and scavenger hunt-style prizes

5 p.m. to 9 p.m. – Main Street Festival

Local vendors, food trucks, artists, family activities, and five Main Street stages

5 p.m. to 10 p.m. – Town Square Entertainment

Main stage acts, pro wrestling, and interactive art displays

9 p.m. - Fireworks over the Peconic River

The Peconic River will be closed to boats west of the Aquarium after 11 p.m. on July 17 due to safety restrictions for the fireworks setup and execution.

Main Street Music Lineup: 5 p.m. to 9 p.m.

Bingo Bango

Bobby Nathan Band

Miss Mayhem

Project Vibe

Hoo Doo Loungers

East End Arts performing groups

BFS Trio

Town Square Stage (Showmobile)

5 p.m. to 8 p.m. – Real East End Brass
8 p.m. to 9 p.m. – Championship Wrestling
9 p.m. to 10 p.m. – 2 Man Acoustical Jam

"Reflextions, Art in the Park" returns with glowing installations and creativity. Park exhibit viewing is best at dusk. At 6 p.m., the Riverhead School of Rock will bring performances to the Park Stage

The park will close at 8:45 p.m. sharp on the 18th.

Downtown Crawl Performers

4 p.m. to 7 p.m.: Shawn Barron and Matt Woodburn at North Fork Brewing Co.

4 p.m. to 7 p.m.: Ahmad Ali at Buoy One

6 p.m. to 9 p.m.: Kevin Lewis Duo at Seaside Waterfront Grill

6 p.m. to 9 p.m.: Matt Hunter at Myles on Main

6 p.m. to 10 p.m.: Goodlife at Riverhead Brew House

9 p.m. to midnight: Jerry’s Famous Karaoke at Jerry & The Mermaid

Alive on 25 was made possible by many sponsors, including Strain Stars and Northwell Health.

Admission is free

Main Street closes to traffic at 3 p.m.. Weather updates will be posted to the website.

For maps, schedules, vendor lists, and Crawl updates, click here.

Follow @RiverheadBlockParty for real-time festival info.