VIRTUAL/IN-PERSON: A Look Back at the Early Days of TV Advertising

Brian Rose, professor emeritus from Fordham University, leads this lecture exploring how advertising changed during television’s first two decades and the important role it played in convincing viewers that the key to happiness lay in quite literally buying their way into the American dream. This is a Zoom presentation that will be shown in the library or can be viewed from home. In-person viewing: No registration required. For additional information, please call the library at 631-567-5079 or visit our website.