Viral Bagel Spot Officially 'Pops Up' On The Upper East Side

UPPER EAST SIDE, NY — A viral pre-order bagel spot has expanded its footprint in New York City with a brand new location on the Upper East Side.

Pop Up Bagels, the hit bagel shop, recently debuted its third Manhattan location at 1457 Third Avenue, on the corner of 82nd Street, with a grand opening this weekend.

Don't expect the ordinary bagel routine here. Pop Up Bagels only sells whole, made-to-order bagels with a rotating variety of schmear flavors - including vanilla bourbon butter, scallion cream cheese, brown sugar cinnamon butter and many more.

PopUp Bagels, which actually started in proprietor Adam Goldberg's Connecticut backyard as a pandemic passion project, debuted in New York City with a Greenwich Village location in April 2023.

Since then, the brand has triumphed as the best bagel winner for two consecutive years at the Brooklyn Bagelfest, Patch previously reported.

Just like previous locations, the new shop on Third Avenue will sell bagels to walk-in customers in packs of three, Goldberg said.

Customers may also pre-order to get their hands on a bag of bagels — the minimum order is one dozen, with two spreads or schmears. You can add additional bagels, fish, or schmears, but there are no sandwiches on the menu.

The bagel shop starts serving customers at 7 a.m. and stays open until they run out of bagels, officials said.

In addition to its current Manhattan locations, Pop Up Bagels has established a presence with five shops in Connecticut, one in Massachusetts and another on Long Island.