Uber Popular Jeweler Gorjana Taps The Westchester For 7th NY Store

WHITE PLAINS, NY — Southern California jewelry brand gorjana has struck gold with its highly in-demand designs, and now the darling of fashionistas is bringing that excitement to The Westchester shopping center.

The Laguna Beach-based jewelry brand has announced its New York expansion will come to the high-end mall in White Plains. The store will open September 12, with a 1,273-square-foot showroom. Westchester shoppers will soon be able to see what all the fuss is about, and browse the original designs, including gold jewelry featuring diamonds, opals and sapphires.

"New York has been an incredible part of our story since the beginning," co-founder Gorjana Reidel said. "We are thrilled to bring our SoCal styles to The Westchester and can’t wait to help even more New York shoppers find their perfect layers for the fall."

The opening of gorjana – The Westchester follows a year of wildfire growth for the brand. The boutique store now has more than 80 stores across the country. In-store stylists curate layered looks that allow customers to express their personal styles, with a collection of designs including necklaces, bracelets, earrings and rings.

Since gorjana was founded in 2004, the company has built a reputation for community-building through philanthropy. Gorjana has donated over two million dollars to nonprofit organizations that support a range of national causes, with a particular focus on women and children through its annual partnerships with The Breast Cancer Research Foundation, Baby2Baby, Toys for Tots and Dress for Success.

Gorjana also partners with local charities and schools in each of its locations. Local nonprofit organizations in White Plains are encouraged to complete a donation request form for efforts that support the local community.

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