Dutch Bros Campaigns For Breast Cancer Awareness Month

GRANTS PASS, OR — In support of Breast Cancer Awareness month, Dutch Bros Coffee will reportedly donate $10 to Oregon Health & Science University's Knight Cancer Institute and Albie Aware every time a custom "Be Aware" Dutch Bros coffee mug is sold in October. The 20-ounce mugs cost $24 each.

Dutch Bros since 2013 has annually donated to breast cancer research organizations for Breast Cancer Awareness month. According to Dutch Bros' Bethany Gilbert, the company has collectively given more than $970,000 over the past five years to support breast cancer research.

“Dutch Bros wants everyone to live life to the fullest; that’s why it’s so important to us to support cancer research,” Dutch Bros CEO and co-founder Travis Boersma said in a statement. “The OHSU Knight Cancer Institute and Albie Aware do a badass job of fighting this devastating disease, and we are honored to help them in this way.”

Dutch Bros' #BeAware campaign is just one of many the company promotes throughout each year.

Perhaps the most well-known "Drink One For Dane" campaign annually contributes to MDA research, in honor of Boersma's late brother and Dutch Bros co-founder Dane Boersma, who in 2004 was diagnosed with amyotrophic lateral sclerosis, or Lou Gehrig's disease.

Dutch Bros in 2007 began its annual "Drink One For Dane" fundraiser, which on May 11 sees the company donate to the Muscular Dystrophy Association all proceeds collected at its 300+ locations in seven states. Dane passed away in 2009.

(Sign up for our free daily newsletters and Breaking News Alerts for the Oregon Patch)

In 2018, Dutch Bros raised a record-breaking $1,351,780 to donate to ALS researchers. Annually, the company reportedly donates roughly $5.8 million to various causes.

“We’re so grateful for Dutch Bros’ support, and for the generosity they have shown us throughout the years," said Rebecca DeBo, Senior Director of Cancer Fundraising at OHSU & Doernbecher Foundations. "Their partnership is deeply appreciated by so many."

To learn more about Dutch Bros and its social fundraisers, visit www.dutchbros.com, like Dutch Bros Coffee on Facebook or follow @DutchBros on Twitter.

And to find a Dutch Bros near you, visit www.dutchbros.com/locations.

Image and Video via Dutch Bros