Business & Tech
Fashion Company’s New Technology Matches Women to Clothes
Bensalem-based Charming Shoppes launched Fashion Genius technology on its websites.
On Sept. 12, , the plus-size fashion company, introduced Fashion Genius, which the company calls “a breakthrough technology that gives full figured women what they crave most: easy access to a world of plus size fashions that caters to their unique body shapes and style preferences.”
According to a PR Newswire release, women can take a survey in just three minutes and with no measurements required. The Fashion Genius survey marries their curves, fit issues and signature styles to a world of bras, tops and bottoms that are an ideal fit for their individual figures.
The Fashion Genius technology is available on LaneBryant.com as well as plus size sister brands, including Catherines.com, FashionBug.com, Cacique.com, and new online shopping hub, Sonsi.com.
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