Arts & Entertainment

24,000 Bottles Of Guy Fieri's Tequila Headed To Lansdale Never Arrived: Report

A new 60 Minutes segment highlights a bizarre tale of highway robbery.

LANSDALE, PA — Famed restaurateur and television host Guy Fieri shipped roughly 24,000 bottles of his new Santo Tequila to a warehouse in Lansdale last year, part of preparations for a special holiday launch of his new brand partnership with Van Halen's Sammy Hagar.

The only problem: they never arrived, according to a 60 Minutes interview with Fieri last week.

While Fieri and his company thought they had contracted a legitimate trucking company to bring the delivery from the distillery in Mexico, across the border in west Texas, and up to Pennsylvania, they had in fact been duped by criminals based in Armenia, the report states.

Find out what's happening in Montgomeryville-Lansdalefor free with the latest updates from Patch.

"There's no shortage of unbelievable stories that start with tequila," 60 Minutes host Sharyn Alfonsi said. "And this is one of them."

The fake trucking companies created convincing backstories, fake emails, fake letterheads, and fake references in order to appear real enough to win online working bids, the report states.

Find out what's happening in Montgomeryville-Lansdalefor free with the latest updates from Patch.

While the original company that Fieri and Hagar's Santo had hired was real, that trucking company contracted the work to other companies, which were fake.

They were eventually able to find one of the missing trucks, which contained about 11,000 bottles, in Los Angeles, Fieri told 60 Minutes. Fortunately for him, the tequila was in good shape and was able to be sold.

The other 13,000 bottles were never found.

The pair seem to be having fun with the absurdity of the situation now, releasing a recent satirical promotional poster of a truck labeled "tequila" exploding and the tagline: "SHOTS FIRED. One wrong turn. Two wrong guys. Zero backup."

The Lansdale warehouse, run by a private logistics company, was not specifically identified.

Santo was founded by Fieri and Hagar in 2013.

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