Lansdale Small Business Spotlight: Digital Namers

There’s a story lurking behind the glass pane of every shop, and there’s oftentimes an innovative individual whose entrepreneurial spirit is helping to shape the town.

Our small business series shines a light on local business owners in the community.

Business Name: DigitalNamers.com

Owner: Melissa Cafaro

Address: 1146 Oxford Circle, Lansdale, Pa.

Website: DigitalNamers.com

Founded: 2013

How did you think of the name?

“The name stands for new age marketing and evolved routine software.”

Why start a business here?

“Melissa started the business here because it is close to the Philadelphia and New York region while still offering the feeling of a small town with many activities and organizations to get involved with.”

What business are you in?

“Digital Namers specializes in developing marketing campaigns and custom software for small to medium size businesses that help increase sales and thrive in the digital world. They work to create a relationship with their clients’ consumers through social media campaigns, direct and email marketing, public relations, event planning and more.”

What is the most difficult challenge you have faced as a business owner?

“The most difficult challenge she has faced as a small business owner is growing and receiving more clients. Being a small three person company, at times it proves difficult to expand but the lansdale small business community has helped her network and receive more opportunities.”

What’s been your favorite moment/proudest achievement since opening?

“Her favorite moment since opening her company has been being able to watch her longest client’s business grow and get more involved in the community. She loves knowing that her work is helping other small businesses succeed in a world that is primarily over run by large corporations.”

How does your business give back/get involved in the community?

“She feels that her company gives back to the Lansdale community by helping small business’s have every opportunity to reach their full potential and goals that they have. With her current clients she develops campaigns that include fundraisers for charities such as Manna on Main Street and involvement with other local groups such as Community Supported Agriculture. She feels it is important to support local organizations because they are what makes Lansdale a great community to live in.”