Business & Tech

Sesame Place Names New Amusement Park President

Michael Taylor, a Bucks County native, started at the Middletown Township amusement park as a seasonal team member in 1998.

Sesame Place has named a new president at its amusement park in Middletown Township.
Sesame Place has named a new president at its amusement park in Middletown Township. (Sesame Place Philadelphia)

MIDDLETOWN TOWNSHIP, PA — Sesame Place Philadelphia has named a new president, adding a leader who has roots at the amusement park going back to when he served as a seasonal team member in 1998.

Michael Taylor has over 25 years of experience in the hospitality and entertainment industry, including a decade as Sesame Place's director of park operations.

The Bucks County native said he grew up visiting Sesame Place and now shares going there with his three young daughters.

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“Visiting the park with my children helps me see firsthand how we can make this the greatest theme park in the Northeast,” Taylor said. “I’m thrilled to be back. Sesame Place Philadelphia is a generational experience, and I’m honored to lead a destination that brings so much joy to so many families."

During his tenure, Taylor spearheaded initiatives that elevated the park’s performance and guest experience, including the launch of the Park Quality department, Sesame Place officials said.

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Sesame Place officials said Taylor will focus on creating a "more seamless, satisfying experience" for families through increasing attraction availability, diversifying and improving culinary offerings, and enhancing the overall value for guests and season pass members, giving them even more reasons to return.

About Sesame Place

Sesame Place Philadelphia is the only theme park on the East Coast based entirely on the award-winning show, Sesame Street. The park has more than 25 Sesame Street-themed attractions, entertaining character shows and parades, an interactive Sesame Street Neighborhood, and everyone’s favorite furry friends like Elmo and The Count.

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