GIANT Introduces 'Guaranteed Value' to Help Shoppers Save Money

With tightened family budgets, GIANT Food Stores and MARTIN’S Food Markets is re-introducing its Guaranteed Value product line with a new look and new products all at compelling prices to help customers cut costs on a variety of products that every household needs.

All of the approximately 200 Guaranteed Value products have been quality tested and GIANT/MARTIN’S will be adding new items continuously to help customers save throughout the store. Customers will find Guaranteed Value products at prices averaging 20 to 25 percent less than what they would pay for similar national brands and more than 60% of the line is sold for $2 or less.

“With rising food and gas prices, customers are seeking more savings than ever and our Guaranteed Value products offer customers the ability to save on many of the items they need at prices family budgets demand,” said Jeff Beaulieu, vice president of sales and merchandising. “We guarantee our Own Brands quality, including Guaranteed Value products, to ensure customer satisfaction.”

The Guaranteed Value yellow, blue and red packaging has been replaced with a bright, energetic orange and white design that highlights the value offered with each product. Free of expensive packaging, graphics and “frills” the new design makes Guaranteed Value products easy-to-find on the shelf.

“Stretching budget dollars is quick and simple…just look for the orange and white
package,” continued Beaulieu.

Customers will find Guaranteed Value products in virtually every aisle of the store, including dairy, meat and product departments. Cereal, snack foods, spaghetti sauce, canned vegetables and ice cream are just a few of the items created with today’s budget in mind. Household items such as laundry detergents, paper towels, cutlery and trash bags and health and beauty care products such as toothbrushes and body wash are available. Even pet owners can get in on the savings with Guaranteed Value dog and cat food, treats and litter.

For more information on GIANT/MARTIN’S Guaranteed Value products, visit www.giantfoodstores.com or www.martinsfoods.com.

About GIANT/MARTIN’S

Headquartered in Carlisle, Pennsylvania, GIANT/MARTIN’S is a leading retail grocer in Pennsylvania, Maryland, Virginia and West Virginia with more than 180 stores, operating under the names of GIANT Food Stores and MARTIN’S Food Markets and employing over 31,000 associates. Founded in 1923, GIANT and MARTIN’S have a long-standing commitment to eradicate hunger and improve the quality of life for children in addition to working with hundreds of local organizations annually. GIANT/MARTIN’S was awarded the Golden Grocer Award by the U.S. Department of Agriculture for its leadership in the fight against hunger. In addition, GIANT/MARTIN’S is one of the top ten fund-raisers in the country for local Children’s Miracle Network hospitals. GIANT and MARTIN’S are Ahold companies. For more information visit www.GiantFoodStores.com and www.MartinsFoods.com