Xfinity Live! Getting New Name This Fall

PHILADELPHIA — Another destination in the South Philadelphia sports complex area is getting a new name.

Xfinity Live! will be renamed Stateside Live! this fall, according to Stateside Brands.

Stateside Vodka was launched in 2015 by Matt and Bryan Quigley and Clement and Zach Pappas as a craft distillery in Kensington, and has become one of Pennsylvania's top-selling spirits in recent years.

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The company's award-winning vodka includes a 2024 Double Gold Medal at the 2024 San Francisco World Spirits Competition and is now available in 32 states across the United States.

Stateside Brands is also the producer of Surfside Iced Teas and Lemonades, which is currently the fastest-growing spirits brand worldwide, as reported by the industry publication IMPACT Databank.

Xfinity Live! is operated by The Cordish Companies' Live! Hospitality & Entertainment division. Goldwater Enterprises negotiated the naming rights partnership with Stateside. The name change is anticipated to take effect in the fall of 2025.

"If you really look at the epicenter of our growth, it is rooted in Philadelphia, but particularly Philly sports," Matt Quigley, President and Co-Founder of Stateside Brands said. "We built our following one sporting event at a time, over a decade of tailgates and supporting our teams. This naming rights partnership is a full-circle crowning moment, and we look forward to many more years of building upon the excitement and privilege it is to be a fan in Philadelphia."

"Stateside is a quality brand with a deep connection to Philadelphia and a strong understanding of the market," Tony Monaco, VP of Operations for Live! Hospitality & Entertainment, said. "As we look to the future of Stateside Live! and completing our expansion, we couldn't be more excited to bring this unique and homegrown naming rights partnership to the city and continue delivering a world-class hospitality and entertainment experience for our millions of guests each year."

The naming rights partnership coincides with the groundbreaking of the previously announced $20 million expansion to the Live! venue.

Plans for the expansion include internal and external elements, along with a special focus on transforming the Live! plaza into an entertainment destination. Improvements to the plaza include adding a central, two-story VIP building featuring an upscale rooftop oasis; a new central stage for concerts and entertainment; an upgraded turf area, providing a versatile space for various activities and community activations; and public art installations integrated throughout the plaza creating a sense of community to the upgraded space.

The expansion is anticipated to be completed in 2026 and the facility will remain open throughout construction leading up to a historic 2026 in the city, including the 250th birthday of the country, the FIFA World Cup, and the Major League Baseball All-Star Game.