Build Trust in Business Relationships

Business relationships hinge on trust. After all, people don't buy from companies, they buy from people. People they trust.

Lynda Colón, President of The Easley Business Network, says the relationships make all the difference. "I like to think of a network as a team, not a group. If a team is kept small, say 10 to 20 people, then you have an opportunity to get to know the rest of the team and learn about their businesses. That builds trust, and the trust will result in warm, qualified leads. I can't speak for everyone, but I would never refer a client to someone I just collected a card from. I have to trust them first".

Other ways to build trust in business relationships:
1) Offer free consultations (take time to get to know someone before you launch you sales pitch)
2) Get involved with a local charity (if you can't offer time, maybe there's some other need you can meet)
3) Try some Education Based Marketing (give some good information out for free)

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For more information about The Easley Business Network or Education Based Marketing, contact Lynda Colón at (864) 787-4781 or email lynda@fgdmc.com.