Planet Fitness Texas Franchisees Donate $100K for Flood Relief

AUSTIN (July 23, 2025) – Excel Fitness, a leading Planet Fitness franchise group with 80 locations in Texas, has partnered with fellow Planet Fitness franchisees across the state to donate a combined $100,000 to help families affected by the recent devastating floods in the Texas Hill Country.

Along with Taymax Group, Black Duck Partners, The Maddox Group, Planet Fitness of El Paso Texas and Las Cruces New Mexico, Houston Fitness Partners and United Fitness Partners, Excel Fitness will donate $500 per club.

Excel Fitness operates 58 clubs in Dallas/Fort Worth, 12 in Austin, five in Waco/Killeen, and five others throughout the state, bringing their contribution to $40,000.

“The devastation in the Texas Hill Country has deeply affected our teams in the area and the communities we serve,” said CJ Bouchard, CEO of Excel Fitness. “In moments like these, we believe it’s our responsibility to stand together and take action. By joining forces with our fellow Planet Fitness franchisees, we hope this donation offers immediate relief and long-term support to families facing the difficult road ahead. Our hearts are with everyone impacted, and we remain committed to helping the region heal and rebuild.”

Planet Fitness’ donation will directly support the Community Foundation of the Texas Hill Country’s Kerr County Flood Relief Fund, delivering critical emergency financial assistance, mental health services, and long-term recovery support to communities impacted in Kerr, Ingram, Hunt and neighboring counties.

Overall, Texas Planet Fitness franchise groups are committed to doing their part to meet the need and support their local communities. The emotional and financial toll of the flooding is far-reaching, and local officials and aid organizations continue to call for sustained support. Families are in urgent need of trauma counseling, temporary housing, and basic necessities as they navigate the long journey toward recovery.

Those wishing to join the efforts can contribute directly to the Community Foundation of the Texas Hill Country at www.communityfoundation.net.

For more information about Planet Fitness, visit www.PlanetFitness.com or follow @PlanetFitness on Facebook, Instagram and TikTok.

About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2025, Planet Fitness had approximately 20.6 million members and 2,741 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness clubs are owned and operated by independent business men and women.

About Excel Fitness
Excel Fitness is a leading Planet Fitness franchise group based in Austin with 160+ locations across Texas, Oklahoma, Arkansas, Missouri, North Carolina, Virginia, Tennessee, Georgia and Utah. An Olympus Capital Partners portfolio company, Excel Fitness has built a team culture that focuses on elevating the member experience by developing exceptional health clubs and delivering world-class customer service. The team is passionate about building communities through fitness and supporting its local markets through employment and memberships opportunities that positively impact lives. For more information, visit www.excelfitness.com.

About Olympus Partners
Founded in 1988, Olympus Partners is a private equity firm focused on providing equity capital for middle market management buyouts and for companies needing capital for expansion. Olympus is an active, long-term investor across a broad range of industries including business services, consumer products, healthcare services, financial services, industrial services, and manufacturing. Olympus manages in excess of $8.5 billion mainly on behalf of corporate pension funds, endowment funds and state-sponsored retirement programs.