Austin's Tiff's Treats Sweetens Deployed Service Members' Days

AUSTIN, TX — In a time of pandemic when the term "essential workers" has entered the nomenclature, U.S. military service members fit the descriptor in the full extension of the newly minted term. Amid the coronavirus scourge, many of those serving their country face extended deployments due to travel restrictions — separating them from their families for an even longer period than anticipated.

Enter Tiff’s Treats, the wildly popular Austin-based warm cookie delivery company, to help sweeten the deal. In partnership with Soldiers’ Angels, a national 501(c)3 charity supporting the military, veterans and their families, a new initiative helps deployed service members secure a dozen warm cookies delivered to loved ones back home for free.

The partnership came about as a way to thank military service members by helping
deployed service members treat the loved ones while missing family milestones — the birth of a child, graduations, weddings and more, officials explained. To that end, Tiff’s Treats’ CookieVision™ technology makes it easy for service members to record a video message with a cell phone when placing an order, letting service members send their love home with a personalized greeting enhanced with augmented reality to accompany the free delivery of warm cookies.

“We are thrilled to partner with Tiff’s Treats on this unique opportunity to expand our
support services for deployed service members," Soldiers' Angels President and CEO Amy Palmer said in a prepared statement. "For the past 17 years, Soldiers’ Angels has focused on sending stateside support to the deployed. Thanks to Tiff’s Treats, we are able to reverse that support for the first time in the history of Soldiers’ Angels so that the deployed can send something special back to the states."

Tiff's Treats has teamed up with Soldiers' Angels to enable deployed service members to send warm cookies and a video message to loved ones back home. Image provided by Tiff's Treats.

Palmer added: “As the pandemic is causing many families to feel the ‘quarantine blues,’ we know that our deployed will love this opportunity to easily send support back home to their loved ones.”

Deployed service members who have registered with Soldiers’ Angels and whose loved ones are in a Tiff’s Treats delivery zone can claim a gift card to place their free order today via the Tiff's Treats website.

Tiff’s Treats bakes and delivers mouthwatering made-to-order cookies in Atlanta; Charlotte, North Carolina and Nashville as well as the Texas cities of Austin, Dallas/Fort Worth, Houston, San Antonio, Lubbock, Waco, College Station and San Marcos, Texas.

“We created CookieVision™ for moments just like this, where the joy of receiving warm
cookies is multiplied when a recipient sees the face and hears the voice of a loved one,”
Tiffany Chen, co-founder of Tiff’s Treats, said in a prepared statement. “We can’t think of a better group to offer this connection to thank our military, and we’re excited about all the smiles these
deliveries will bring.”

The partnership could allow hundreds of deployed service members to send a fun,
heartfelt surprise to their families with contactless delivery for added safety to boot, officials noted. As of today, 1,300 combat deployed service members are registered with Soldiers’ Angels, and more can register at the Soldiers' Angels website to claim the free cookie delivery as well as discover services for deployed military, veterans, and their families and caregivers.

About Soldiers’ Angels

Soldiers' Angels is a national 501(c)(3) nonprofit that provide aid, comfort and
resources to the military, veterans, and their families. Founded in 2003 by the mother of
two American soldiers, hundreds of thousands of Soldiers' Angels "Angel" volunteers assist veterans, wounded and deployed personnel and their families in a variety of
unique and effective ways. (Tax ID# 20-0583415). Learn more at the Soldiers' Angels website.

About Tiff’s Treats

In 1999, Tiffany Taylor accidentally stood up Leon Chen for a date. As an apology, she
baked and delivered a batch of warm cookies, and the concept of warm cookie delivery
was born. Tiff and Leon, both 19-year-old sophomores at The University of Texas at
Austin at the time, opened Tiff’s Treats with $20, a cell phone and a dream. Since then,
the business has grown to 59 stores in Texas, Georgia, Tennessee and North Carolina,
with more than 1,400 employees, baking more than 150 million cookies since the
company started.

The founders are now married and the business continues to grow,
but Tiff’s Treats has the same core mission: creating memorable moments through
classic, baked-to-order cookies and specialty desserts from high-quality ingredients, and
delivering them still warm straight from the oven to the home or office in about an hour.

Customers can order online, with the Tiff’s Treats app or by phone, all supported by industry-leading technology and top-notch customer service. The charitably minded company continually gives back. On top of hundreds of thousands of cookies per year donated to nonprofit organizations, each new store’s grand opening benefits a local charity. To date, Tiff’s Treats has donated over $200,000 to worthy causes through these events.

To learn more, visit the Tiff's Treats website.