Business & Tech

W Hotel Celebrates 10 Years In Downtown Austin With Contest

Contestants vying for the 'Ultimate Block 21 Weekend' for what's described as an unforgettable weekend must complete a series of challenges.

Kissing the Willie Nelson statue 10 times is one of the challenges of the 'Ultimate Block 21 Weekend' contest celebrating the W Hotel's 10-year anniversary in downtown Austin.
Kissing the Willie Nelson statue 10 times is one of the challenges of the 'Ultimate Block 21 Weekend' contest celebrating the W Hotel's 10-year anniversary in downtown Austin. (Tony Cantú/Patch staff)

AUSTIN, TX — To celebrate its 10-year anniversary in downtown Austin, the W Hotel has launched contest yielding the "Ultimate Block 21 Weekend" for two lucky winners.

Those wishing to experience an unforgettable weekend will get to select from a list of 10 experiences, including:

  • One night in the hotel's presidential suite.
  • A private dance party at 3TEN ACL Live for up to 20 people.
  • A 10-course meal at TRACE or on ACL Live stage with alcohol pairing for up to 4 people.

To enter the contest, contestants can post videos or still photos while completing various challenges via Instagram, Facebook, or Twitter using #Block21Turns10. Each challenge counts as one entry, so the more challenges completed, the more entries earned! Below are examples of some of the challenges:

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  • Run around Block 21 10 times.
  • Kiss the Willie Nelson statue 10 times. (BYOCW: bring your own Clorox wipes, masked kisses encouraged!)
  • Share 10 photos of yourself at ACL Live in an Instagram carousel, Facebook album, or collage.
  • Share 10 photos of yourself at W Austin in an Instagram carousel, Facebook album, or collage.
  • Book a room at W Austin with the 10th birthday offer. (Book here).
  • Attend an upcoming show at ACL Live and share a photo of your concert experience. (Check out the calendar here).
  • Dine at TRACE and share a photo of your favorite dish. (Make a reservation here).
  • Pamper your 10 phalanges! Show the “after” picture from your manicure or pedicure at AWAY Spa. (Make an appointment here.)
  • Take a backstage tour of ACL Live & 3TEN (Monday-Saturday at 11AM) and share 10 photos of your experience. (Book here.)
  • Tell 10 friends about this contest! Once a week during the contesting time frame, ACL Live or W Austin will make a post about this contest on Facebook, Twitter, or Instagram. Follow both ACL Live and W Austin on that platform + tag 10 friends in the comments on those specific posts to complete your entry.

The contest offers bonus points for overachievers:

Visit Block 21 10 times before the end of 2020

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On your first visit, ask for a stamp card. Attend an ACL Live show or take a backstage tour, dine at TRACE, unwind at AWAY Spa, grab a drink at the Secret Bar, book a room at W Austin. There are endless possibilities.

Then, turn in your completed stamp card to the Welcome Desk at W Austin by Jan. 1, 2021, to receive an additional 10 entries. Share a photo of each of experience (holding your stamp card) on social media for additional entries along the way (one extra entry permitted per visit, up to 10 per person). Make sure to follow ACL Live & W Austin on the platform you share and include #Block21Turns10 in each post.

For more information about the content, please visit the Block 21 page.

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