D.C. United Sells Controlling Stake In Loudoun United FC To Investment Group

LOUDOUN COUNTY, VA — Loudoun United FC, Northern Virginia's professional soccer team, will soon have new ownership, the club announced this week. The D.C. United Ownership Group will sell a controlling stake in Loudoun United to Attain Sports & Entertainment.

D.C. United founded Loudoun United FC in 2018. The club debuted in the USL Championship, the second-tier of professional soccer in North America, in 2019.

The organizations have not provided details about the financial agreements of the transaction.

D.C. United ownership helped build Segra Field in Leesburg as Loudoun United's home stadium and base of operations. The stadium has also hosted matches for the Washington Spirit of the National Women's Soccer League and Old Glory DC of Major League Rugby.

Jason Levien is the CEO and co-chariman of D.C. United.

"Our decision to launch a team and build a stadium in the region showcases our commitment to the growth of the sport in the northern Virginia community and its ability to foster community, create economic growth, and provide entertainment for residents and visitors in the region," Levien said in a news release announcing the sale. "We’re extremely proud of what we’ve accomplished with the club and are confident that the sale and introduction of Greg Baroni and Attain Sports & Entertainment into the ownership group of our club will take us to new heights."

Baroni is the CEO and managing general partner for Attain. He will serve as the the principal owner for Loudoun United and represent the club at official league functions.

"We are excited to join Loudoun United FC and the USL in partnership with the ownership of D.C. United and look forward to building on the momentum that Jason Levien and the team have created,” Baroni said in a news release. "I have a tremendous passion for the sport of soccer, and am committed to working together to enhance the fan experience and continue to strengthen the connection to the Northern Virginia community."

D.C. United officials said the sale would be completed before the start of Loudoun United's 2023 season on March 11.