Floor Coverings International Comes to Area

(Puyallup, Washington)-The husband-and-wife team of Courtney and Wendi Forester have a brilliant, but simple plan for finding success as first-time, small-business owners. They’re taking everything they have learned from working for some of the world’s most-recognized companies and applying it to the community level. Puyallup residents Courtney, 46, and Wendi, 49, recently became franchise owners with Floor Coverings International, the brand that’s consistently ranked No. 1 in the mobile flooring category, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Having launched operations in January, Floor Coverings International of Southwest Seattle serves customers throughout Puyallup, Auburn, Fife, Federal Way, South Hill, Tacoma, Bonney Lake, Edgewood, Milton, and Sumner.

Wendi spent more than 20 years specializing in business leadership, logistics and project management for such companies as Amazon, Target, Ace Hardware, and Blockbuster Video. Courtney, meanwhile, worked in construction and manufacturing, most recently as a bench mechanic for The Boeing Co. “I love that my husband and I can take our many years of ensuring success for world-class retailers and manufacturers and put that experience into our community,” Wendi said. “Our goal is to disrupt the flooring industry by providing world-class service, communication, and support to our customers when installing their dream floors.”

Floor Coverings International is a business built on relationships to provide its customers with the very best in-home flooring experience in North America. Its proven business model has helped hundreds of entrepreneurs thrive in a business that is simple-to-run and easy to scale. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations.

Wendi said that she and Courtney were ready to take control of their future as small-business owners and Floor Coverings International proved the perfect partner with its commitment to standards, service, and integrity. “We found that Floor Coverings International not only talked the talk but walked the walk in its commitment to quality products, quality training and support, and integrity in all things customer-facing,” she said.

The National Federation of Independent Businesses says 43 percent of U.S. small businesses are family-owned and run and the Foresters said they are looking forward to working together. Wendi said one component is crucial to success. “To start a business with your spouse, they also need to be your best friend. This allows you to talk through disagreements and lets everyone benefit from two dedicated partners looking at every project.”

With the home improvement industry booming, the flooring market is also keeping pace. The global flooring market is expected to grow at an annual rate of more than six percent through 2028, reaching overall sales of $621 billion, according to Grand View Research.

“We love the ability to provide that WOW moment when redoing someone’s floors,” Wendi said. “The most exciting thing about flooring right now is the technological advances in waterproofing of all surfaces and the wear layer and scuff resistance that is available. The floors coming out today are stronger and more resistant to damage than ever before.”

For information, visit swsea.floorcoveringsinternational.com or call 253-625-4525.

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About Floor Coverings International

Norcross, GA-based Floor Coverings International has ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 256 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion. For franchise information, please visit www.flooring-franchise.com. To find your closest location go to www.floorcoveringsinternational.com.