Lakeshore Learning Opens First Wisconsin Location In Brookfield

BROOKFIELD, WI — Lakeshore Learning Store, a retailer selling educational materials for families, kids and teachers alike, has opened their first Wisconsin location in Brookfield.

Shoppers will find a variety of educational materials and
classroom resources at the new shop. The retailer's online catalog offers a range of resources like classroom furniture or a variety of toys for different age groups. The brand has been around for nearly 70 years with a mission of fostering a love of learning and serving the community, according to a news release from the company.

"We are thrilled to grow our brick-and-mortar roster and to expand our presence and support our local sales force in the state of Wisconsin. We're eager to celebrate this milestone with the Milwaukee-area community and look forward to connecting with local educators and families," said Joe Abbadessa, Lakeshore's Senior Vice President of Retail & Sales Strategy, in a news release.

The new store is located 16900 F West Bluemound Road in Brookfield. Hours for the new store are:

• Monday-Saturday: 10 a.m.-8 p.m.
• Sunday: 11 a.m.-5 p.m.

To mark the Brookfield store's opening, the company planned a host of in-person events, discounts and giveaways for patrons throughout the rest of June and July. That includes discount scratchers upon entry to the store for its first 30 days.

The planned "read and play" events are all scheduled for 11 a.m.-3 p.m. and include a popsicle. They are:

• June 24th Sea Splendor – Hear a story about a shimmering fish who learns to share, then examine sea life, "cast a line" and more.
• July 1st Bug Bonanza – Sit down for a cherished caterpillar table before enjoying insect-themed play – from observing to counting!
• July 8th Animal Adventures – Join us for a book about a monkey in a bad mood and have loads of fun exploring adorable animal sets.
• July 15th Goodies Galore – This sweet story time features a clever cookie, plus pretend treats kids sort, scoop, and serve!

Find more information about the new Brookfield Lakeshore Learning Store at the company's website.