New Store Will Mean Facelift for Brookfield Square

Brookfield Square mall's exterior will get a little extra flair with The North Face's planned contemporary entrance facing Moorland Road.

City plan commissioners Monday approved the retailer's plan for a new facade between and The Limited. 

"The design is in keeping with the general themes along the east facade," said Dan Ertl, city community development director. "But it's a little more contemporary."

Bronze metal panels and granite stone veneer is the design The North Face is rolling out at all new properties this year, its architect told plan commissioners. 

The North Face, an outdoor clothing, equipment and footwear retailer, plans to locate its first Milwaukee-area store at Brookfield Square mall, but its entrance will be outside, not from within the mall.

Scott Oleson, the mall's general manager, said the design proposed by The North Face is the same that the retailers is adding to a new store at a "very upscale" mall in Somerset, Mich.

The Limited also is upgrading its new facade just south of the mall's main eastern entrance, but that store will have both an external and interior mall entrance.

In other action Monday, plan commissioners recommended approval of a development agreement with Target and developer Ryan Companies. The agreement lays out details including the cleanup of the former Quebecor World printing plant and the dedication of three acres of land to bolster Krueger Park to the south.

as part of a new Underwood Crossing retail complex on the former Quebecor site, 12821 W. Blue Mound Road.