Community Corner
How Lost Boy Entertainment LLC Is Pioneering The PR Industry
Staying on top of these trends will help PR professionals craft relevant, impactful campaigns in a rapidly evolving media landscape.
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A lot has changed in just the past five years. As our global economy shifts and evolves, the business landscape feels like an unpredictable tide that we’re all trying to navigate. While many industries look completely different than they did 5 years ago, none have transformed quite like the digital media space.
Now, in 2025, we’re seeing an ecosystem of decentralized media take shape. Instead of the traditional media powerhouses and major networks controlling the narrative, social media and its users are shaking things up, challenging the dominance of those big players. It seems like everyone is scrolling through their TikTok and X feeds, hunting for “real news.” As the industry continues to evolve, it’s crucial for businesses to adapt; otherwise, they risk being left behind.
Lost Boy Entertainment LLC’s cofounders Christian Anderson and Bryce Vander Sanden are staying on top the pulse as their PR & Marketing conglomerate heads into its 6th year in business. The multimillion-dollar firm has retained major talent and Fortune 500 clients throughout the duration of their PR reign. What separates the firm from the pack is their ability to adjust with the industry and the waves crashing in. This also means staying on top of the trends and most effective PR and marketing strategies this new year. “There are so many people who ran up in our lane that haven’t been able to survive the shifts in our industry,” explained Anderson. “Our key to sustainability has been staying on top of the pulse. I can kind of see what’s going to happen way before it happens. That is a big blessing,” added Anderson.
As 2025 has finally set in there are noticeable trends happening in live time in the PR space. We’ve asked both Anderson and Vander Sanden to share some insight into what new trends are popping up and their impact.
Here are four key PR trends to watch in 2025 according to Lost Boy Entertainment’s cofounders:
1. AI and Automation in PR
With AI tools becoming more advanced, PR professionals will rely on automation for media monitoring, sentiment analysis, and even content creation. AI-driven insights will help tailor campaigns to specific audience segments, making PR more data-driven and efficient.
Lost Boy Entertainment LLC utilizes AI audience tracking and media monitoring to optimize their PR campaigns. “At the end of each campaign our clients are sent a report tracked by AI that gives us a deeper understanding of how each campaign performed. It shows data such as target audience, reach, overall viewership, and more, giving us vital information we can use to optimize ongoing and future campaigns,” explained Vander Sanden.
2. Personalized, Authentic Storytelling
Audiences are increasingly craving genuine, human-centered narratives. Brands will need to focus on creating stories that resonate emotionally with consumers, emphasizing transparency, authenticity, and corporate social responsibility (CSR) initiatives.
Lost Boy Entertainment LLC has been on top of the authentic storytelling since it was brought to life in 2019. “Probably the most important part of our PR process is the story creation aspect of our campaigns. Without a good story it’s hard to get good media traction but with the right angle the results can be life changing,” explained Anderson.
3. Influencer Partnerships Beyond Social Media
We are knee deep in the era of the influencer. While social media influencers continue to play a significant role, 2025 will see more brands collaborating with influencers across different platforms, such as podcasts, live streams, webinars, and even traditional media, to reach diverse audiences more effectively.
Lost Boy Entertainment LLC continues to leverage the gap between brands, media entities and influencers. With a strong record of success executing influencer campaigns for Fortune 500 companies and famous music acts alike the Lost Boys plan to keep their footing deep in the influencer market. “There is a trend of decentralized media. The daily media share is dependent on who is viral today. That is who takes up the most viewership and watch time. It’s really not just about social media anymore as we are seeing brand partnerships with podcasts, virtual concerts, events, and more,” explained Anderson.
4. Video and Immersive Content
Video content remains paramount but expect an increased focus on immersive technologies like AR/VR and live-streaming events. PR teams will use these tools to engage audiences in innovative, interactive ways, offering more immersive brand experiences.
From TV interviews to social media content management, Lost Boy Entertainment is offering services that will be vital to creating content that engages the right audiences through videos. “We use AI in our content creation strategy for our social media management and growth side of things,” said Vander Sanden. The firm also offers Live Local TV Interviews, Radio Interviews, and even podcast appearances that are great ways to drive exposure for a business outside of social media.
Staying on top of these trends will help PR professionals craft relevant, impactful campaigns in a rapidly evolving media landscape. Lost Boy Entertainment LLC is one of many PR firms currently treading through constant changes in the media space. Founder Christian Anderson understands the importance of doing so. “I think understanding the trends is necessary to stay alive right now as a PR firm. If you don’t take the time to look around you, you could get left behind. And we don’t want any of our clients to get left behind,” said Anderson.
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