Salvation Army Of Milwaukee County Exceeds Red Kettle Goal

MILWAUKEE COUNTY, WI — The Salvation Army of Milwaukee County exceeded its 2020 Red Kettle Campaign goal — despite concerns that the coronavirus pandemic would cause donations to take a nose dive.

According to the organization, the goal for the 2020 campaign was to raise $3,150,000, and together with the generosity of the community, and two anonymous donors with combined gifts totaling over $1 million, a total of $4,040,442 was raised.

The campaign started on Nov.13, 2020 and ran through Dec.24, 2020. Of that total, about $530,000 came from red kettles alone.

“The Salvation Army of Milwaukee County made a call for help to Rescue Christmas in 2020, and our community answered at the red kettle,” said Major Steve Woodard, Coordinator for The Salvation Army of Milwaukee County. “In a year of unprecedented need, we expected a possible 50 percent decrease in fundraising at the red kettle. Instead, we were able to exceed our goal and provide help to so many in need. That is because of partners, donors, and tireless workers who stepped up amid the affects by COVID-19 in 2020.”

Donations will continue to support The Salvation Army’s 80+ programs and services in Milwaukee County, such as the Emergency Lodge homeless shelter, Feed the Kids summer meals program, Coats for Kids program, Toy Shop program, Christmas Family Feast, our food pantries, and emergency assistance for individuals and families both COVID-19 and non-COVID-19 related.

“The Salvation Army met greater need in 2020 due to COVID-19 than ever before, but the need continues in 2021,” Woodard said. “To find more in-depth information about our programs and how to donate in 2021, please visit SAMilwaukee.org.”