Pucker Up! Exchange Kisses for Burrito Discounts on Valentine's Day

If you are willing to engage in a small public show of affection, you can get a discount deal Tuesday at restaurants.

All Wisconsin stores are offering the Valentine's Day discount: Kiss someone while ordering an entree, and you get a second entree at half-price.

The recipient of the kiss could be a friend, relative, significant other or "understanding stranger," the website says.

But if you lived in any other state where Qdoba does business, you would do even better for the same buss.

Only Wisconsin Qdoba stores are offering just 50 percent off a second entree deal. Elsewhere in the nation, the corporate promotion is being called "BOGO (Buy one, get one) For A Kiss," and that second entree is free.

Is it just that Wisconsin folks have such hearty appetites – for both food and a deal? Maybe so.

"All the Qdobas in Wisconsin are owned by one franchise group," said marketing representative Emily Cose of Roaring Fork Restaurant Group, the franchise holder.

"It is a corporate-sponsored promotion," she said, but franchisees were allowed to choose whether and how to participate.

"A lot of our markets (in Wisconsin) are not heavily discounted markets," Cose said. "We believe we give a good value for what we sell. We appreciate our customers and aren't trying to rip them off, by any means.

"The 50 percent off (a second entree) deal worked really well for us last year, and we wanted to repeat it this year."