'Screw 2020,' Delafield Grocery Store Cake Says

WAUKESHA COUNTY, WI — A Delafield store found a sweet way to say goodbye and good riddance to 2020. The bakery has created delicious cakes with edible sentiments describing the dumpster fire of a year.

Among the cakes at Albrecht's Sentry is one that has an image of a screw along with "2020."

Every year, the grocery store, 3255 Golf Road, creates a theme for the holidays or the Super Bowl. The theme is shown at a display created at the front of the store.

One example is a display showing the Green Bay Packers logo along with their opponent's logo. If the Packers lost, a cake would read, "Who cares."

This year, the display table with the cakes is decorated with huge rolls of toilet paper.

"I challenged them to go over the top with this one," said Bill Ryerson, store director at Albrecht's Sentry.

Ryerson told Patch the store wanted to make people smile this year.

One of the store's cakes has the message "First rule of 2021: Never talk about 2020." Another cake has a graphic showing a rating of 1 out of 5 stars along with "2020, very bad, would not recommend."

Customers are eating it up literally, according to Ryerson.

"Right now, I'm on the phone with you, I see three customers pointing at the cakes and talking," he said.

Ryerson added the bakery items are great discussion pieces for a New Year's Eve party. The cakes are also small enough for a small, low-key gathering. The messages aren't just on cakes but also on other items such as big chocolate chip cookies.

The store director praised his bakery staff.

"They do a phenomenal job promoting whatever holiday we are in," he said.

Ryerson said the store just celebrated 25 years in 2019. He has found that his customers are looking for a nice, clean store to shop at. He told Patch that people buying for New Year's Eve are purchasing more-expensive types of alcohol, smaller food trays, crab legs and larger lobster tails.

"People are spending more because they aren't going out," Ryerson said.

Ryerson said New Year's Eve is not a bust because people can't go to a big shindig. There are wonderful items at the grocery store to make a night at home feel special, he added.