Macy's Plans In-Store Toys 'R' Us Location For Wauwatosa

WAUWATOSA, WI — Department store chain Macy's announced plans this week to further revive the Toys "R" Us brand with plans to open new in-store toy sections across the nation, including in Wauwatosa, by the end of 2022.

The plans call for several flagship locations to have the largest in-store sections. The closest flagship store for us in Wisconsin will be in Chicago. For the Macy's locations at Mayfair Mall, customers may be able to expect a 1000-square-foot Toys "R" Us section.

The company said 1000 square feet is the bottom of the size range, and the footprint may change during the holiday season. In Wauwatosa, Macy's is located at 2500 North Mayfair Road.

The company said the plan is to open the shops starting in July, with each location open by mid-October. The department stores plan on bringing the toy store brand to life "with playful colored fixtures as well as hands-on demonstration tables for customers," the news release said.

Prior to its resurrection into physical Macy's locations, the Toys "R" Us brand was maintained through the department store's online presence since August of 2021, according to the news release. Macy's touted a 15 times increase in toy sales in the first quarter of 2022 compared to before the online adoption of the toy store brand.

To celebrate the openings in the fall, the stores will host nine days of events including toy giveaways from popular brands and family-friendly activities, Macy's said in the news release.

More information about the retail partnership is available through Macy's website.