Jack’s Family Restaurants Names Luckie Digital Agency of Record

Luckie has been named digital agency of record for Jack’s Family Restaurants (Jack’s), effective immediately.

With more than 200 locations in four Southern states, Jack’s is a fast-growing QSR brand committed to serving high-quality, hand-made Southern food with an emphasis on community involvement and charitable giving.

Luckie will be responsible for digital brand strategy, developing creative for display, social and website applications, as well as providing business intelligence to drive same-store sales and digital engagement.

“We appreciate Luckie’s data-first approach to marketing, which is what we need as we focus on store growth and market expansion,” said Billie Jo Waara, Chief Marketing Officer of Jack’s. “With more than 20 new locations planned for 2023, we have a terrific opportunity to elevate our brand online and engage with new and existing guests in a more robust, targeted way.”

John Gardner, president and CEO of Luckie adds: “We are thrilled to be working with Jack’s, especially as their digital AOR. Helping multi-unit businesses grow sales and engagement is a sweet spot for us. We also love partnering with other businesses that have long histories in Birmingham and the South – this is true alignment for both of our brands.”

Founded in 1960 in Homewood, Ala., Jack’s Family Restaurants started as Jack’s Hamburgers in a walk-up hamburger stand that served burgers, fries, sodas and shakes and has now grown to more than 230 locations in four states in the South. Jack’s is All About The South and serves its guests quality food with an emphasis on community involvement and charitable giving. For more information, visit EatAtJacks.com or follow them on Facebook and Instagram.

Luckie is a creative, data-driven agency that builds brands and brand experiences to solve real business problems and achieve results luck can’t explain. It is one of the top privately held marketing firms in the Southeast. Luckie works with companies in healthcare, travel and tourism, consumer packaged goods, and financial services including Regions Bank, Alabama Power, GlaxoSmithKline, Little Debbie, and Panama City Beach. The company has offices in Birmingham, Atlanta, Raleigh and Decentraland and is celebrating its 70th anniversary in 2023.