Tide Center Donates $1,200 Raised From NIL To West Alabama Food Bank

TUSCALOOSA, AL — Alabama Crimson Tide senior center Seth McLaughlin recently made a big donation to the West Alabama Food Bank, thanks to proceeds raised through his name, image and likeness (NIL) efforts.

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McLaughlin on Wednesday presented the food bank with a check for $1,200 — enough to feed eight children for an entire school year. The funds came from proceeds generated from McLaughlin's NIL campaign that saw hats sold reading "Run The Damn Ball."

The West Alabama Food Bank serves a nine-county area, with Tuscaloosa County as its central distribution hub.

The senior from Buford, Georgia is credited with spearheading the entire effort, which saw him form an LLC, file a trademark and get the product to market through the university's Yea Alabama NIL collective.

McLaughlin made a big impact for the Crimson Tide when he stepped in as starting center for the second half of the 2022 season, before going on to start all 12 games at center this season.

Click here to learn more about Yea Alabama and its offerings and click here to learn more about the West Alabama Food Bank.

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