UA Unveils Holle Center For Communication Arts

TUSCALOOSA, AL — The University of Alabama's College of Communication and Information Sciences on Wednesday officially opened the Holle Center for Communication Arts, which will serve as a new incubator designed to foster modern storytelling.

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Located on the fourth floor of Saban Field at Bryant-Denny Stadium, adjacent to the UA Digital Media Center, the Holle Center features a "collaboratory" for digital storytelling that includes a podcast studio, editing workspace, and a cyclorama — a panoramic backdrop for filming.

UA says the center is named in honor of the late Brig. Gen. Everett Hughes Holle, an alumnus who had a 40-year career at WVTM 13 in Birmingham.

The effort is also made possible thanks to a $10 million gift from the Holle Family Foundation in 2019, which established the center and funds the Holle Awards for Excellence and Creativity in Communication, as well as enhancing the Everett Hughes Holle Endowed Scholarship.

“This opening marks a significant milestone for the College, creating new opportunities for student learning, community engagement, and faculty scholarship,” College of Communication and Information Sciences Brian Butler. “In the Holle Center, C&IS students and faculty will collaborate with community partners across the state, leveraging emerging technologies and innovative storytelling techniques.”

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