University Beach Developer Announces Marriott Autograph Collection As Hotel Partner

NORTHPORT, AL — Northport City Hall on Wednesday announced that the controversial University Beach resort development has selected Marriott Autograph Collection as its hotel partner.

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As Patch previously reported, the hotel planned for phase one will have 144 curated rooms and suites with elevated finishes.

City officials say the hotel marks the area’s first luxury property and will serve as the centerpiece for the destination beach resort.

Aimbridge Hospitality, referred to as the world’s largest third-party hotel operator, will oversee operations at the resort hotel.

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Northport's Harrison Construction has been selected to build the hotel and beach club, with construction set to begin in the first quarter of 2026.

The anticipated opening date is eyed for fall 2027.

“We’re thrilled to be the first to bring unprecedented accommodations and service to Northport and the greater Tuscaloosa market. Partnering with Marriott and Aimbridge Hospitality ensures all visitors, whether traveling from afar or right around the corner, experience unparalleled hospitality and coastal-style grandeur in the heart of Alabama,” University Beach developer Kent Donahue said.

Despite vocal opposition from many in the community, the University Beach development is expected to add nearly 700 new jobs in Northport, according to an independent study conducted by Hotel & Leisure Advisors.

Click here to view the full economic impact study.

The study also previously projected that the lagoon resort will generate over $250 million in city tax revenues, $210 million in county tax revenues, and over $530 million in state tax revenues over the next 30 years.

University Beach developers say the hotel will offer luxury stays and exclusive amenities including:

● 132 contemporary king and queen rooms
● 12 luxury waterfront suites with private balconies
● Private beach access with upscale cabanas
● Resort-style infinity pool
● State-of-the-art fitness center
● Full-service concierge and room service
● Beach bar, poolside bar, signature restaurant bar and coffee/juice refreshment bar
● Versatile venue space for weddings, banquets, conferences and corporate events

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