Popular Baby Registry Site Chooses Beverly Hills For Its First Retail Location

BEVERLY HILLS, CA — Popular baby registry website Babylist has chosen Beverly Hills for its first-ever retail location, which will open on August 18.

The opening of the Babylist Flagship Showroom comes after the company debuted its "test and iterate" approach to retail with popup stores in Los Angeles and New York. Inside the Beverly Hills location, parents will be greeted with hands-on experiences like stroller test drives and even an adult-sized baby bouncer.

The 18,000-square-foot location will also include a selection of Babylist's editor-tested products, interactive brand partnerships and educational content, according to the company.

" At Babylist, we know that getting the right stuff for your growing family is a big deal, so we’re bringing our registry experience to life with our first big showroom in the heart of Beverly Hills," reads a statement from the company. "We want to help you celebrate the moment, so bring a friend or family member, or pop in on your own and let our team take care of you."

Babylist opens at 211 S. Beverly Drive beginning August 18 from 11 a.m. to 7 p.m.