Batteries Plus Rebrands as Batteries Plus Bulbs Offering More the 15K Bulb Alternatives

In a release today, Batteries Plus franchise, announced the rebranding of its four Sacramento-area stores, located in Citrus Heights, West Sacramento, Roseville, and Elk Grove as Batteries Plus Bulbs. 

The store’s new identity is part of a company-wide initiative which began in late 2012 that signals its leadership in the expanding $17 billion U.S. light bulb replacement industry.  Local consumers and business owners have a one-stop shop for all of their lighting and battery replacement needs, with highly trained Batteries Plus Bulbs experts on hand to help customers select the exact product they need, no matter how specialized the request.

The light bulb category has become increasingly complex, with legislation such as the 2007 Energy Independence and Security Act (EISA) requiring the phase out of all incandescent light bulbs by 2014. Consumers are now seeking new energy-saving and cost-saving lighting alternatives for their homes and businesses.

Adding to the confusion is industry lingo like wattage, lumens and volts that often leaves Sacramento residents wondering where to begin their search for light bulb solutions. Backed by an access to more than 15,000 light bulb products ranging from the common recessed lighting, track lighting, and energy-efficient options to extraordinary, highly-specialized light bulbs for cars/trucks, healthcare equipment, aquariums, projectors, Batteries Plus Bulbs has become the destination for fulfilling all light bulb and battery needs.  

“Consumers can visit our store and get expert advice on energy consumption and ways to reduce it in their individual homes and offices,” said Don Tollefson, owner of the Batteries Plus Bulbs Sacramento-area stores. “Whether it’s replacing their current light bulbs with LEDs or other energy-efficient lighting options, we’ll help guide consumers through this confusing process, discuss lighting options, and help them find the light bulbs that are right for them.”

Specialized business account programs are also available to fulfill large volume and energy-efficient lighting needs for businesses. To help businesses improve energy-efficient lighting standards, Batteries Plus Bulbs has partnered with local utility companies, which offer business customers rebate incentives to convert to more energy-efficient lighting.   

“Our lighting experts can come out to a business and conduct an on-site analysis, to provide advice on ways to reduce energy consumption and maintenance costs in the workplace,” said Tollefson. “We’ll help businesses find the most cost-effective, energy-saving lighting options that are best for them. Furthermore, our business account program offers customers delivery and recycling services as well as multiple ordering and payment options, to help make the transition even easier.”

In addition to its impressive lighting offerings, Batteries Plus Bulbs offers thousands of batteries for thousands of devices, ranging from common items such as watches, cars/trucks, digital cameras, laptops and cell/smartphones to those hard-to-find batteries for old toys and novelty or obscure electronic devices. Batteries Plus Bulbs will test your car or truck battery for FREE and should you need a new one, can install it while you wait. The store also assembles, tests, conditions and designs custom battery packs for rechargeable household and business-to-business products, as well as battery installation services for many applications including watches and keyless remotes. Batteries Plus Bulbs keeps the environment safe with an in-store recycling program using EPA-approved methods for safely recycling batteries, light bulbs, and select portable electronic devices.

For more information, visit BatteriesPlusBulbs.com.  Follow Batteries Plus Bulbs on Twitter at: twitter.com/batteriesplus or like them on Facebook at: facebook.com/batteriesplus.

ABOUT BATTERIES PLUS BULBS

Batteries Plus Bulbs is the nation’s first, largest and fastest growing battery and light bulb franchise with more than 565 locations in 46 states and Puerto Rico. Batteries Plus Bulbs is owned by Roark Capital Group, an Atlanta-based private equity firm. Roark's current franchise portfolio includes companies such as: Massage Envy, Carvel Ice Cream, Cinnabon,Schlotzsky's, Moe's Southwest Grill, Seattle's Best Coffee International, McAlister's Deli, FASTSIGNS, Arby’s, Primrose Schools, Wingstop, Pet Valu and Auntie Anne’s. With access to more than 45,000 types of batteries, light bulbs and accessories, Batteries Plus Bulbs has the widest selection of battery and light bulb products available and offers unmatched service to consumers and businesses at the national and local levels. Batteries Plus Bulbs continues its reign as the undisputed leader in the expanding $30.7 billion U.S. battery replacement industry and in the rapidly growing U.S. light bulb replacement industry estimated at $17 billion*. To learn about our exciting franchise opportunities please visit BatteriesPlusBulbs.com/franchising.  Released by Formula PR Inc.