Rihanna’s Savage X Fenty To Open In Los Angeles

CULVER CITY, CA — Artist and mogul Rihanna will open one of the first brick-and-mortar Savage X Fenty stores in Culver City at the Westfield Mall.

The first location is opening at the Fashion Show mall in Las Vegas. It uses Fit:Match, an augmented reality technology to match customers with their perfect fit and looks, Chainstoreage.com reports.

The Culver City location will be among five stores opening in the U.S., including the Houston Galleria in Houston, King of Prussia Mall in King of Prussia, PA and Fashion Centre in Pentagon City, Md.

From fishnet to bright and bold hues — the sexy lingerie store offers inclusive sizes from XS to 3X. Items sold include sleepwear, underwear and more.

“Our expectation is you won’t be able to walk past these stores and not go in, even if you’re not in the market for lingerie,” Savage X Fenty’s co-president and chief marketing officer, Natalie Guzman, said in a statement.