Sony Teams Up With MovieTickets.Com For Four-Film Promotion Push

CULVER CITY, CA -- In the most wide-ranging, longest deal in its history, MovieTickets.com, an online movie ticketing provider, has teamed up with Sony Pictures to promote four upcoming 2017 films from Sony Pictures Entertainment, it was announced Tuesday.

Beginning with "Smurfs: The Lost Village," in theaters Friday, the collaboration continues with "Spider-Man: Homecoming," in theaters July 7, 2017, "The Emoji Movie," in theaters July 28, 2017, and "Jumanji: Welcome to the Jungle," in theaters December 20, 2017.

The promotion will feature co-branded in-theater one-sheets in more than 1,000 theaters, as well as an original co-branded commercial for each campaign, to air on more than 6,000 screens, on MovieTickets.com, its social channels, and on the syndicated television shows "Made in Hollywood" and "Made in Hollywood: Teen Edition."

"The Smurfs: The Lost Village" promotion kicks off the collaboration with a sweepstake with a grand prize of a trip for two adults to Yellowstone National Park, including airfare, transportation, accommodations, and a zipline and rafting adventure.

"As we reinvigorate our brands and partnerships into a worldwide business, we're excited to be forging new ground," Sony Pictures' Jeffrey Godsick said. "This is the most wide-ranging deal that MovieTickets.com has ever done -- it puts our movies front-and-center with audiences and moviegoers where they live: in the movie theater."

The collaboration follows on successful collaborations with Sony Pictures on such films as "Hotel Transylvania" and "Cloudy with a Chance of Meatballs 2."

"MovieTickets.com has enjoyed a long relationship with Sony throughout our company's history, and we are proud of this new unique collaboration," said Jeremy Devine, MovieTickets.com's vice president of exhibitor and studio relations. "The studio's beloved characters, iconic heroes and incredible talent are a great voice to deliver the message that moviegoers have easy access to purchase advance tickets via our seamless online and mobile platforms."

Image courtesy of MovieTickets.com