Girl Scouts Bite On Super Bowl Potential Profits

Perhaps a young Brownie Scout studying for their Business Owner badge was the inspiration for the early Bay Area start to Girl Scout Cookie Season this year.

As any good local business owner knows, there’s big money to be made in the next few days leading up to Super Bowl 50.

The Girl Scouts of Northern California hope to scrape away some of that available dough.

The early kickoff on Monday at booths around the Bay Area, including Super Bowl City at Justin Herman Plaza in San Francisco, will give fans a chance to serve cookies at Super Bowl parties for the game on Feb. 7, according to the organization.

The Girl Scouts will be selling door-to-door as usual, and online.

Customers will have more options to pay for cookies this year, with some booths accepting credit and debit cards.

Improvements have also been made to the Digital Cookie 2.0 online sales platform, which allows girls to accept orders and send cookies to customers from anywhere in the U.S., according to Girl Scout officials.

The improved system also allows girls to track their goals and analyze their sales numbers.

“With the new technology offerings of Digital Cookie 2.0 and the advanced date coinciding with the Big Game, 2016 will be a great year for our troops and they’ll be well-positioned to reach their fundraising goals,” Girl Scouts of Northern California CEO Marina Park said in a statement.

The cookie sale is the largest fundraiser of the year for the Girl Scouts.

All boxes sell for $5 each, except gluten-free Toffe-tastic cookies that cost $6.

Girl Scout officials said $3.95 of each $5 box sold goes to fund initiatives for the organizations throughout the year.

-Bay City News Service contributed to this report, image via Girl Scouts