Eight X Launches First Flagship Store in Hermosa Beach, Showcasing Bold and Timeless Menswear

Eight X, the Los Angeles-based menswear label known for bold prints and refined tailoring, proudly opened its first ever brick and mortar store on June 14th in the heart of Hermosa Beach. Located at 828 Hermosa Ave and open daily from 9 AM to 7 PM, the boutique showcases Eight X’s new Spring/Summer collection designed specifically with the California beach lifestyle in mind while continuing to offer timeless, luxury pieces that cater to men seeking elevated wardrobe staples for all occasions. For a broader selection, customers can explore the full range online here.
The flagship store debuts Eight X’s Spring/Summer collection, inspired by the elegance of summer getaways. Shoppers can explore bestselling staples such as the Frog Chino Shorts available in a wide color range, Tailored Button-Ups, Matching Sets, and lightweight Linen pieces each crafted with premium natural fibers for comfort and longevity. To celebrate the opening, all in-store purchases will receive additional 10% off through July 23.

“Hermosa Beach felt like the perfect place for our next chapter,” said Rafi Varon and Motti Dahan, co-founders of Eight X. “We’ve always believed that fit and fabric are everything. Now customers can walk in, feel the textures, try things on, and walk out with something that feels made just for them.”
At Eight X, the standard button-up is just the beginning. The brand is built on the belief that men’s fashion should be expressive, confidence-boosting, and inclusive. Every piece is designed with craftsmanship, sophisticated cuts, and elevated details meant to stand the test of time in both style and construction. From bold statement shirts to modern essentials, Eight X offers a curated wardrobe for men who value individuality and luxury without compromise.

The Hermosa Beach location showcases warm-weather essentials made with a high natural fiber content to ensure breathability, ease, and durability. Key pieces include breezy short-sleeve shirts, tailored shorts, matching sets, and performance swimwear, each capturing the energy and ease of a California beach summer. By focusing on natural materials, Eight X demonstrates its commitment to sustainability, quality, and timeless design.

For more information or to visit the store, stop by 828 Hermosa Ave, Hermosa Beach, CA 90254. Follow @eightxapparel on Instagram for updates, style inspiration, and exclusive offers.

About Eight X

Founded in 2011 Eight X has grown into a leading name in contemporary menswear. Based in Los Angeles, the brand merges timeless tailoring with a modern edge, delivering superior fit, premium natural fabrics, and designs that inspire confidence. Known for bold prints, attention to detail, and versatile pieces, Eight X continues to push boundaries while remaining committed to quality, sustainability, and fashion that lasts season after season.

Media Contact:

Sabinah Lopez
Marketing and Ecommerce Specialist
Phone: (833) 200-4195
Email: info@eight-x.com
Website: www.eight-x.com
Instagram: @eightxapparel