Floor Coverings International Comes to Region

(Los Angeles, California)-It’s not what you can’t do, it’s what you can do, and Zyra and Mike Ivey are testament to that phrase. An immigrant from the Philippines, who has only been in the United States for nine years, 29-year-old Zyra is now a franchise owner along with Mike, 50, having launched operations in July with Floor Coverings International, the brand that’s consistently ranked No. 1 in the mobile flooring category, visiting customers’ homes in a Mobile Flooring Showroom stocked with thousands of flooring samples from top manufacturers. Floor Coverings International of Los Angeles serves customers from Hermosa Beach north to Marina del Rey, as well as adjacent inland areas.

“She worked her way into management roles and is now running our business,” Mike said of Zyra. “It goes to show that the American dream is still alive and well.”

Zyra’s prior experience was in the hospitality industry, where she supervised an international airline lounge at Los Angeles International Airport. “I enjoy engaging with people and I’m used to being with individuals from a diverse range of backgrounds. That certainly helps when I’m in customers’ homes advising them on products that will best suit their flooring needs,” Zyra said. Mike is a technology consultant in the commercial real estate industry and is keeping his position while assisting Zyra with back-office operations and supporting her day-to-day-role as the face of Floor Coverings International of Los Angeles.

“Floor Coverings International presented data about how a woman selling flooring in the customer’s home is uniquely positioned to be successful since women are primarily the ones initiating the process and making decisions,” Mike said. “And I, based on my background, was impressed with their emphasis on analytics and engagement with technology.”

In Floor Coverings International, Zyra and Mike – residents of Hawthorne – found a company that has tripled in size since 2005 by putting a laser focus on consumer buying habits and expressed desires, its impressive operating model, growth ability, marketing, advertising, and merchandising. Floor Coverings International further separates itself from the competition through its customer experience, made up of several simple and integrated steps that exceed customers’ expectations. For this, Floor Coverings International was given the Innovation Award for Customer Response from Franchise Update Media in 2020, and the same award again in 2021 for Best Use of Technology. Franchise Update is the benchmark publication and conference entity that is the Gold Standard of Franchising.

A chance encounter led Zyra and Mike to Floor Coverings International. Zyra had become increasingly frustrated with staffing and scheduling issues in her former position when Mike had an exchange with a franchise coach on an online college football message board that led him to explore franchise opportunities.

“As we continued the process of evaluating franchise opportunities, Floor Coverings International continued checking all the boxes as a compatible match. What began as a casual exploration of a new career path led to a passionate embrace of a new direction for our family,” Mike said.

With the home improvement industry booming, the flooring market is also keeping pace. The global flooring market was estimated to reach $409 billion in 2021, according to Grand View Research. The market is expected to grow at an annual rate of more than six percent through 2028, reaching overall sales of $621 billion.

“The growth of female-owned and/or led franchises in the Floor Coverings International network is very exciting news,” Zyra said. “I definitely believe that gives us a competitive advantage in the industry.”

For information, visit https://hermosabeach.floorcoveringsinternational.com/ or call 310-683-4000.

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About Floor Coverings International

Norcross, GA-based Floor Coverings International has ranked consistently as the No. 1 Mobile Flooring Franchise in North America by Entrepreneur Magazine. The 181 franchisees and their Design Associates offer a unique in-home experience with a mobile showroom that comes directly to the client’s door. More than 3,000 flooring choices are available to view in the home with and alongside the existing lighting, paint, and furniture. The company will open several more locations throughout the U.S. and Canada through franchise expansion in 2022. For franchise information, please visit www.opportunities.flooring-franchise.com and to find your closest location go to www.floorcoveringsinternational.com.