Snowfest to Return for Holiday Season

Snow will return to Hermosa Beach this holiday season as the City Council unanimously approved the second annual to hit town in December.

The inaugural event last year blanketed Pier Avenue and Pier Plaza in artificial snow as pro and amateur snowboarders showed off their skills.

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"I think it really lifted the spirits of the community for the holiday season," said Councilman Peter Tucker on Tuesday. "The event energized the city for the holiday season... and I look forward to this year’s event."

partners Richard O'Reilly and Dennis Jarvis first introduced the idea of organizing a communitywide Snowfest last year, gathering some support from local merchants—and now Hermosa's business community will put on the second annual festival.

Using the same method as last year, specialized machines onsite will create snow along Pier Avenue out of large blocks of ice. The snow is expected to melt away after the event.

Along with bringing white flurries to the beach, the event also will include a tree lighting, live music, a movie on Pier Plaza, and Santa Claus (see accompanying city staff report under photo.)

The Snowfest has been scheduled for Saturday, Dec. 10, from 12 p.m. to 8 p.m.