Now Open: Dine, Dance and Drink at Lure

There's a sleek new 18,000-square-foot nightclub in Hollywood that's set on adding some glamour to the nightlife scene. 

Lure recently opened at 1439 Ivar Ave. and includes a restaurant as well as a secret back garden complete with its own private entry for celebs and A-listers. It recently hosted the after-party for the premiere of HBO's True Blood.  

Sunset Entertainment Group (SEG) in collaboration with Boulevard Nightlife Group, created the space.

Proprietors, Alan Hajjar, Eric James Virgets, George Nahas, and Elie Samaha wanted to create a glamorous venue, while bringing a luxe and trendy nightlife scene back to Thursday and Saturday nights and Sunday afternoons. 

"When we wanted to remodel Cabana Club, Elie [Samaha] envisioned a mega club with absolute state of the art sound, lighting and video; a venue that LA had never seen before," said co-owner Alan Hajjar in a press statement. "It was a challenge, but I believe Lure will deliver that." 

Lure Gastro Lounge serves "New American" cuisine by Executive Chef Louis Fuentes. His menu includes Spanish, Latin American, Mediterranean, and Asian influences. It's open for dinner on Thursday, Friday and Saturday nights from 7 p.m. to 10 p.m.

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