La Jolla Movie Theater Chain To Offer Half-Price Tickets

LA JOLLA, CA — AMC Theaters has announced it will be offering a new summer discount aimed to make movie-going more affordable in La Jolla and across San Diego County.

Starting July 9, AMC Theatres will offer a 50% discount off the regular adult-evening ticket price every Wednesday. There's one catch: to get the deal, you need to sign up to be a member of the AMC Stubs program. Don't worry, it's free.

The discount covers the base ticket price. You can expect to pay surcharges for premium formats, including IMAX.

AMC operates nine theaters in San Diego County.

• AMC Otay Ranch 12: 2015 Birch Road, Chula Vista
• AMC Chula Vista 10: 555 Broadway, #2050, Chula Vista
• AMC La Jolla 12: 8657 Villa La Jolla Drive, Suite 129, La Jolla
• AMC Plaza Bonita 14: 3050 Plaza Bonita Road, National City
• AMC DINE-IN Poway 10: 13475 Poway Road, Poway
• AMC Palm Promenade 24: 770 Dennery Road, San Diego
• AMC Mission Valley 20: Camino Del Rio, North, San Diego
• AMC Fashion Valley 18: 7037 Friars Road, San Diego
• AMC UTC 14: 4425 La Jolla Village Drive, Suite #H-60, San Diego

The new initiative is designed to "is designed to make moviegoing more affordable than ever," the company said in an announcement.

Certain movies and holiday time periods may be excluded from the 50% off program, the company said. If the new pricing initiative is successful, AMC envisions the discount being available at "all AMC Theatres in the United States going forward."

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"Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office showed true signs of sustained recovery. But in April and now in May, the box office has been booming, and the remainder of 2025 appears poised to continue that upward box office trend," AMC Chairman and CEO Adam Aron said in an announcement.

Guests who are not currently AMC Stubs members can sign up to be AMC Stubs Insider members for free through the AMC mobile app, website, or at their local theatre. Additional program perks include free birthday rewards and access to exclusive offers and promotions. To join AMC Stubs, visit www.amctheatres.com/amcstubs.