Business & Tech
Daphne's Greek Cafe Overhaul in the Works
The restaurant, which has a location in Lake Forest and another in Foothill Ranch, will alter its look and its menu.
, the fast-casual restaurant chain with about 60 restaurants, including one at the Orchard Shopping Center on El Toro Road and another at the Food Festival food court in Foothill Ranch, will get a new look and new menu—and the man heading up the changes is a San Clemente resident.
Bill Trefethen, an investor and a surfer in San Clemente and the new CEO of Daphne’s (now called “Daphne’s California Greek”) said to look for changes this summer—the company will be remodeling two locations a week throughout the coming year until each has a hip new décor.
“We’re kind of filling the Mediterranean space,” Trefethen said. “The Mediterranean diet is getting some good press. The Daphne’s menu really hasn’t changed in the last 20 years.”
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He said the restaurants will get a healthier menu, and the cuisine will move from classic Greek foods to “Greek-inspired” California cuisine. The aim is a fast-casual atmosphere that captures more of the sit-down dining crowd; think Chipotle with a less hard-edged urban feel, Trefethen said.
The restaurant will also serve beer and wine.
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For a preview of what the cafes in Foothill and Lake Forest will look like, you can visit the one in Aliso Viejo.
As an example of the updated menu, the new “California Greek Salad” is being added in April. He said it’s doing well among test diners.
“It’s more of a chop salad with pine nuts and gorgonzola dressing,” Trefethen said. “It’s doing as well as our most popular item, the traditional Greek salad.”
The restaurant will be adding a new salad to the menu every month, adding a grilled salmon dish, introducing flatbread pizza in the fall and California-izing the gyro offerings.
“Pretty much anything you can do with a pita you can do with a burrito,” Trefethen said.
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