Prosecutors Could Be Lenient On Wildfire Price Gougers Who Fix Overcharges: DA

LOS ANGELES, CA — In the wake of ongoing wildfires ravaging Los Angeles County, the district attorney on Wednesday said he might be lenient with those caught price gouging victims for housing, goods and services if they refund any overcharges on their own accord.

"Price gouging is particularly despicable," District Attorney Nathan Hochman said. "These are people who are basically looking at this situation and saying 'How can I make the most amount of money from people who ... lost everything.'"

Businesses are prohibited from raising prices on essential goods and services, including hotel rooms, rental housing and some supplies by more than 10% during a declared emergency under state law.

But Hochman said his office is investigating people accused of increasing prices for rental housing as much as 300%.

"Here's again my warning: If you're one of these people who've engaged in price gouging, not only do you need to stop it immediately, I would strongly recommend that you go back and fix it," he said.

Hochman said those caught price gouging — but who refund their victims the overcharged amount before getting confronted by law enforcement — might receive leniency.

"We will certainly take that into consideration in deciding whether or not we charge you," he said. "If you actually want to abide by the law, you can benefit from it right this second."

Price-gouging protections remain in effect for 30 days following an emergency declaration. For contractor-related services, protections extend up to 180 days.

Business owners and operators must maintain detailed records of pricing before, during and after a declared emergency, according to the county Department of Consumer and Business Affairs.

Violations can result in fines up to $10,000, one year in jail, or both.

But Hochman said violators will also need to deal with being "publicly shamed."

"Your name will get out there, your company's name will get out there," he said.

Price gouging laws have been enforced in recent months during crises such as the Rancho Palos Verdes landslides, the Bridge Fire in the Angeles National Forest and the Franklin Fire in Malibu, officials said.

Consumers who suspect price gouging are encouraged to keep receipts, invoices or other records. They can report violations to the county online or by calling 800-593-8222.

City News Service contributed to this report.