Business & Tech
Los Gatos' Netflix Adds User Profiles
Subscribers can now have their own programming queues.
Los Gatos-based Netflix announced Thursday it's introducing user "profiles," a new feature the company hopes will make it easier for multiple viewers in a household to have their own programming queues.
Netflix members can now create a separate "profile" giving them a personalized list based on their individual watching habits, favorite shows and genres. Each account will have up to five profiles, included in the basic subscription price.
"We continually innovate and are proud to deliver an even better, more personal Netflix experience," said Netflix Chief Product Officer Neil Hunt. "Now everyone in your home can have their own Netflix experience, built around the TV shows and movies they enjoy. No longer will your Netflix suggestions be mixed up with those of your kids, a significant other, roommates, or house guests."
Each profile can be connected to a different Facebook account, providing friends-based suggestions, the company said in a press release.
It will also be easier to enter Netflix Kids, an area with titles appropriate for those 12 and under.
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The upgrades will be available to all Netflix members within two weeks.
New members can add the user profiles while signing up for Netflix, and existing members can create the profiles at any time on the Netflix website or on PlayStation 3.
Find out what's happening in Los Gatosfor free with the latest updates from Patch.
Subscribers pay $7.99 a month for unlimited movie and TV show streaming and $7.99 a month for a separate disc rental service. The company reported nearly 38 millions subscribers in the world in July.
Profiles can be accessed on most devices that support Netflix, including the Netflix website, PlayStation 3 and Xbox 360, iPad, iPhone, Apple TV and most smart TVs.
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