Cash Mob Spreads to Malibu

A local group plans to give a Malibu business an infusion of cash this weekend.

Preserve Malibu will surprise a local business with a cash mob from 1 to 3 p.m. Saturday. The group will meet on the corner of Kanan Dune Road and Pacific Coast Highway.

Cash mobs, which have been popping up across the nation, are when a group of people assemble at a local business and buy items.

The exact location will be a secret until the day of the event, according to organizers. Attendees are asked to spend a minimum of $20.

J. Flora-Katz said Preserve Malibu aims to support the general plan of Malibu to protect its rural characteristics and natural resources.

“Or goal has been and is to support our small businesses and cash mobs are a great way to do that," Jae Flora-Katz said. "Combine that with the city also working to support these independent retail and restaurants and it's a winning combination."

Julie Eamer, a member of Preserve Malibu, said there could be more cash mobs depending on the success of the first one.