Business & Tech

The Now Opens In The South Bay This Month

The Now opens its first South Bay location Nov. 13 in El Segundo.

The Now will open its newest location Nov. 13 in El Segundo, California.
The Now will open its newest location Nov. 13 in El Segundo, California. (Courtesy of The Now)

EL SEGUNDO, CA — The NOW Massage brings its growing franchise and affordable massage services to the South Bay this month.

The new boutique opens Nov. 13 at 710-A S Allied Way, inside The Works Shopping Center. The location will be owned and operated by Lisa Caldwell-Meeks.

“The NOW South Bay is a welcoming self-care sanctuary for our local community, as well as a relaxing destination for visitors seeking to recharge after a day at the beach or exploring all the South Bay has to offer,” Lisa Caldwell-Meeks said in a statement.

Find out what's happening in Manhattan Beachfor free with the latest updates from Patch.

For the boutique’s grand opening event on Nov. 13, World Kindness Day, guests can enjoy complimentary seated chair massages, light refreshments, giveaways and more. And from Nov. 16 to Nov. 22, all massage bookings will receive a complimentary enhancement.

People can choose from two of The NOW’s best-selling signature add-on treatments to amplify their therapeutic massage, including Hemp Calm Balm, The NOW’s signature Calm Balm elevated with the calming benefits of broad spectrum hemp, or Fresh Eyes, a soothing, hydrating eye mask with vitamins and antioxidants.

Find out what's happening in Manhattan Beachfor free with the latest updates from Patch.

Guests can also join The NOW’s Ritual Membership, which offers guests an opportunity to make massage a part of their monthly or bi-monthly self-care routine. Packages include VIP benefits, exclusive perks and gifts. The first 50 guests to join as a Ritual Member will receive a complimentary curated gift bag filled with a selection of best-selling products from the Nourish, Scent and Room by The NOW’s collection.

“Following the success of our four Los Angeles boutiques, we can’t wait to introduce the South Bay to The NOW’s unique aesthetic and elevated massage experience,” said Gara Post, Co-Founder + Chief Creative Officer of The NOW Massage.

To schedule an appointment for a massage at The NOW South Bay, guests can book online, download The NOW app or call 310-455-6766.

SEE MORE:

Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.