Target Corporate Newsroom: Target's Curbside Drive Up Service To Offer Starbucks And Returns

Press release from the Target Corporate Newsroom:

February 23, 2022

Guests will be able to add a Starbucks order and make a return within Target’s fast, convenient and easy-to-use curbside service in select markets in 2022.

Guests will be able to add a Starbucks order and make a return within Target’s fast, convenient and easy-to-use curbside service in select markets in 2022.

Target Corporation (NYSE: TGT) today unveiled plans to continue enhancing its fast-growing, same-day pickup services in fall 2022. As part of Target’s strategy to build on its easy, differentiated shopping experience, the company will begin testing the option for guests in select markets to add a Starbucks order or make a return within Target’s free, contactless curbside service through the Target app. Target will also expand its “backup item” functionality in even more categories to allow guests to pick up everything on their lists. 

These latest enhancements will build on Target’s strategy of using the company’s nearly 2,000 stores as fulfillment hubs, powering its suite of contactless same-day services. As the company’s digital business has more than doubled during the last two years, Order Pickup, Drive Up and Same-Day Delivery with Shipt have accounted for more than half of those sales.

“Our guests continue to tell us they love the ease and convenience of Drive Up, and they have been asking us to add even more of the Target experience to the service. Adding a Starbucks order and easy returns, while expanding our backup item options, will give guests even more of what they love about shopping at Target, quickly and easily,” said Mark Schindele, Target’s chief stores officer. “Ongoing investments in our same-day services have built trust and relevance with our guests, while meeting their needs — no matter how they choose to shop.”

Everything Guests Need in the Drive Up Lane 

When Target surveyed guests, placing a Drive Up order for Starbucks was a top request. When the new feature becomes available, guests will indicate they’re “on their way” to the store via the Target app and will have the option to place an order from the Starbucks menu. Upon arrival, a Target Drive Up team member will deliver their full order to the guests’ car. Similarly, for the return process, guests will be able to initiate a return via the Target app and complete it at the Drive Up lane.

This press release was produced by the Target Corporate Newsroom. The views expressed here are the author’s own.