Business & Tech
Shaquille O'Neal Announced As President Of Reebok Basketball Division, Allen Iverson Named Vice President
"We are thrilled to be expanding upon our partnership with Shaquille with this historic appointment," said Reebok CEO Todd Krinsky.
October 12, 2023
Retired NBA legend Shaquille O'Neal has been named Reebok's first president of basketball, the company announced Thursday.
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The company also announced that former NBA great Allen Iverson would be joining O'Neal's efforts as the brand's vice president of basketball.
The newly created position is part of Reebok's attempt to reenter professional performance basketball, the company said.
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