Novato Firm Marries Data Science, Weed

NOVATO, CA — Call it a marriage between data science and the Zig Zag man.

That’s the concept behind a Marin company’s plan to produce more potent marijuana at greater volume.

Trym last month announced the development of a new crop-steering module that the Novato-based company says boosts production efficiency through a combination of sensors and data-analytics.

Crop steering is a long-standing practice used in large-scale greenhouse vegetable farming. The practice relies on the manipulation of a controlled environment to elicit a desired response in a crop.

In cannabis cultivation, the desired result is typically higher yields and improved quality.

The result is a steady crop of sticky marijuana that packs a wallop, according to Trym customer Randy Hansen, the co-founder of Pacific Grove, indoor cannabis grower.

"We're always looking to achieve more terpenes and higher THC content in our product, because that's what the Oregon market demands." Hansen said in a statement.

"Since we started crop steering with Trym, it's a night and day difference. Some of the stickiest weed we've seen yet.”

Trym in 2019 developed the first cannabis cultivation software to combine environmental sensor integrations, task management, and compliance tracking together in a single platform, the company said in a statement.