99¢ Fish Tacos At Rubio's: It's 1983 Again - Save The Date

CALIFORNIA — Rubio's fish tacos were 99 cents back in the chain's founding days in 1983 in San Diego's Mission Bay. The biz was launched as a walk-up, food stand by then-college student Ralph Rubio, who became hooked on fish tacos after spring breaks in Mexico.

Forty-one years and 270 million fish tacos later, Rubio's Coastal Grill is marking its humble origins with a throwback, 99-cent fish taco deal on Thursday, Jan. 25, which is also National Fish Taco Day .

To score the restaurant's signature, Baja-inspired, Original Fish Tacos that day at throwback prices order online here or via the app, using FISHTACO code at checkout, or scan the QR code on the coupon in restaurants.

The offer is limited to four per order, one offer per person, and the order must include an additional menu item, such as a side or drink.

The history or significance of "National Fish Taco Day" is a bit fuzzy, to be sure. But Ralph Rubio deserves some credit for bringing to SoCal the revolutionary idea of putting fish in a taco.

After its one-shop start, Carlsbad-based Rubio's now boasts more than 150 restaurants in California, Arizona and Nevada, according to the company.

Along with its Original Fish Tacos, the chain's menu features a variety of seafood options, with a focus on responsibly sourced and wild-caught, plus a line of dishes under 600 calories, including the California Bowl with Cauliflower Rice and Grilled Chicken, the Wild-Caught Mahi Mahi Two Taco Plate with Cauliflower Rice and Black Beans, and the Avocado Corn Taco Salad with Grilled Shrimp.

Find your nearest Rubio's here.

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